莎莎國際(178)首席財務總監何榮輝接受彭博訪問時表示,公司尋求通過電商和抖音等社交網絡渠道來促進銷售,目前內地市場佔線上和實體店銷售總額的12%。
加大進軍東南亞力度
何榮輝表示,遊客逐步回到香港,但並不如內地解除疫情防控措施時預計般激增;現時愈來愈多的內地遊客選擇一日遊,而不是過夜,並且更喜歡購買小眾品牌,而不是大牌。
除了擴大內地業務之外,莎莎還在加大進軍東南亞市場的力度。何榮輝指出,該公司計劃明年3月前在新加坡開設3家新店。
資料來源:星島日報
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